Los Ruizeñores

Privacy Policy

Los Ruizenores Privacy Statement

Last Updated: April 22, 2021

This privacy statement describes how Los Ruizenores collect, use, protect and share the personal information of our customers. Customers include those who visit our restaurants, use our websites, and otherwise interact with us.

1. Information We Collect

We may collect personal information about you when you visit our restaurants, use our websites (“online services”), and otherwise interact with us (collectively, “services”). The information we collect falls into three categories: (a) information you provide us; (b) information we collect through automated methods, and (c) information we collect from other sources.

Generally, your providing of your personal information is voluntary. However, there may be situations where your providing of personal information is necessary to provide a service or is required by law. Please note that in certain cases, we may be unable to provide you with our services unless you provide the information. We will let you know when the providing of your personal information is necessary.

We may combine the information you provide us with information that we collect through automated methods, and with information we receive from other sources.  For example, when you add a method of payment to your profile, we may combine your profile with information we receive from our payment processors or other providers regarding transactions made with the same payment credentials in our restaurants.

We collect information you provide us

You may provide the following information to us, depending on how you interact with us:

  • personal details, such as your name, postal and email addresses, phone number, birthday information and other contact information, when you register with our online services, log-in to Wi-Fi, enter one of our competitions, or contact us by phone or through our online services;
  • transaction information, including information about the products you buy, prices, method of payment and payment details;
  • account information, such as your username or password (or anything else that identifies you) used to access our online services or to buy or use our products and services;
  • profile information, including products and services you like, or times you prefer to visit us; and
  • other personal information you choose to provide us when you interact with us.

We collect information through automated methods

We may use automated technology to collect information from your computer system or mobile device when you visit our restaurants, use our online services, or in-restaurant technology. Automated technology may include cookies, local shared objects, and web beacons. There is more information below about cookies and other technologies in Section 6.

We may collect information about your:

  • internet protocol (IP) address;
  • computer or mobile-device operating system and browser type;
  • type of mobile device and its settings;
  • unique device identifier (UDID) or mobile equipment identifier (MEID) for your mobile device;
  • device and component serial numbers;
  • advertising identifiers (for example, IDFAs and IFAs) or similar identifiers;
  • referring website (a site that has led you to ours) or application;
  • online activity on other websites, applications or social media;
  • communications to us or regarding us on social media; and
  • activity related to how you use our online services, such as the pages you visit on our sites or in our mobile apps.

Our online services and in-restaurant technology may collect information about the exact location of your mobile device or computer using geolocation and technology such as GPS, Wi-Fi, Bluetooth, or cell tower proximity.  For most mobile devices and computer systems, you are able to withdraw your permission for us to collect this information by using the device or web-browser settings.  If you have any questions about how to prevent us from collecting exact information about your location, we recommend you contact your mobile-device service provider, the device manufacturer, or your web-browser provider.  Some online services and in-restaurant technology may not work properly without information about your location.  If you would like us to delete information we have collected which could identify your location, please contact us at the address, phone number or email address below.  By law, we may need to keep certain information.

We collect information from other sources

We may collect information about you from other companies and organizations.  We may also collect information that is publicly available.  For example, we may collect information about you when you interact with us through social media.

2. How We Use The Information We Collect

We may use the information we collect in the following ways.

To provide our services and contract with you:

  • carry out your requests, fulfill orders, and process payments for our products and services;
  • communicate with you about your orders, purchases or accounts with us, requests, questions, and comments;
  • provide online services to you, which includes our websites or mobile apps; and
  • provide customer support, including to process any concerns about our services.

To market to you, improve our services, and the following additional legitimate business interests:

  • tell you about our products and services, competitions, offers, promotions or special events that we believe may interest you;
  • tell you about the products and services of our business partners;
  • personalize your experience in our restaurants and on our online services;
  • manage our business, including developing new products and services, conducting consumer and operations research, and assessing the effectiveness of our sales, marketing, and advertising;
  • use analytics and profiling technology to personalize your experience, deliver content (including advertising) tailored to your interests and how you use our online services or in-store technologies, manage our business, help diagnose technical and service issues, administer our online services and in-store technologies, identify users of our online services, identify a device for fraud prevention purposes, gather demographic information about our customers, and determine usage patterns of our services;
  • maintain, manage, and improve our products, offers, promotions, and online services and other technology; and
  • ensure the security of our networks and systems.

To comply with applicable law:

  • protect against, identify and prevent fraud and other crime, claims and other liabilities;
  • comply with legal obligations and our policies;
  • establish, exercise or defend a legal claim; and
  • monitor and report compliance issues.

With your consent (where required by applicable law), we may use the information we collect for the following purposes:

  • to send you e-mails or text messages about our products and services, competitions, offers, promotions or special events that we believe may interest you;
  • to send you e-mails or text messages about the products and services of our business partners;
  • provide location-based services;
  • provide online services to children (if parental consent is provided);
  • deploy cookies and similar technologies; and
  • provide online services to you, which includes our websites or mobile apps.

We may use the information we collect about you in other ways, which we will tell you about at the time we collect it or for which we will seek your consent.

3. How We Share The Information We Collect

We do not sell your personal information and only share your information as described in this privacy statement. Please note that some state statutes may define a “sale” to include sharing of personal information with third parties for valuable consideration.  Many companies have common arrangements with online advertising networks and analytics companies that may potentially be considered sales under these definitions.  Please review our Additional Notice for California Consumers below for more information. 

We may share your personal information within the Los Ruizenores’ Family. The Los Ruizenores’ Family includes Los Ruizenores’ Corporation, our affiliates and our subsidiaries. Members of the Los Ruizenores’ Family who receive this information from us are not authorized to use or share the information, except as set out in this privacy statement.

We may share your personal information with vendors who provide services to us, such as fulfilling orders, providing data processing and other information technology services, managing promotions, contests, prize draws and sweepstakes, carrying out research and analysis, and personalizing individual Los Ruizenores’ customer experiences. We do not allow these vendors to use this information or to share it for any purpose other than to provide services on our behalf. We may also share your personal information with vendors and partners who use the information to detect or prevent fraud for Los Ruizenores, and who may use the information to provide fraud detection and prevention services to others.

We may, for strategic or other business reasons, decide to sell or transfer all or part of our business. As part of that sale or transfer, we may pass information we have collected and stored, including personal information, to anyone involved in the sale or transfer.

There may be times where we may share information when it does not directly identify you. For example, we may share anonymous, aggregated statistics about your use of our online services. Or we may combine information about you with other customers and share the information in a way that does not link to a specific customer.

We have the right to use or share personal information as necessary to keep to any law, regulation or legal request, to protect our online services and in-restaurant technology, to bring or defend legal claims, to protect the rights, interests, safety and security of our organization, our employees or franchisees, or members of the public, or in connection with investigating fraud or other crime, or violations of our policies.

4. Your Choices

Marketing Communications

If you have agreed to receive marketing communications from us, you can opt out by contacting us at our Office using the contact information provided below.

If you do opt out of receiving marketing communications from us, we may still send communications to you about your transactions, any accounts you have with us, and any contests, competitions, prize draws or sweepstakes you have entered. Opting out of one form of communication does not mean you have opted out of other forms as well. For example, if you opt out of receiving marketing emails, you may still receive marketing text messages if you have opted in to receiving them.

We do not share personal information with third parties for their own direct marketing purposes, unless you give us permission to do so. When we give you notice, and you consent, we will share your personal information as you direct us to.

Your Personal Information Rights

In certain cases, individuals are entitled to the right to access, correct, transmit, restrict, delete and object to processing of the personal information we have collected. In these certain cases, individuals are also entitled to withdraw consent to processing of personal information.

5. Use of Our Online Services and Other Technology

We, and our vendors who provide services to us, may use cookies, web beacons and other similar technologies on our online services and in other areas related to our business, such as online advertising, to collect information and provide you with the services or products that you have requested.

Cookies and other technologies

A “cookie” is a small text file that is placed onto an Internet user’s web browser or device and is used to remember and/or obtain information about the user. Some countries in which we operate may have a cookies policy. That specific information, by country, is provided below.

A “web beacon” is a small object or image that is embedded into a web page, application, or email and is used to track activity. They are also sometimes referred to as pixels and tags.

Please note the following:

  • You might be assigned a cookie when using our online services.
  • We offer certain features that are available only through the use of cookies and other similar technologies.
  • We may use both session (for the duration of your visit) and persistent (for the duration of a fixed period of time) cookies and other tracking technologies.
  • Our online services and other areas related to our business may have web beacons.

We use cookies, web beacons and other similar technology, to collect information for the purposes described in this privacy statement. We may also combine the information collected by these technologies with information we have collected about you by other means that are described in this privacy statement.

We may use these technologies to:

  • uniquely identify you or your device;
  • allow you to access and use our online services, where without them, our online services may not work properly;
  • further system security where appropriate;
  • statistical purposes, in order to measure use of our website;
  • improve our products and services;
  • help us monitor the performance (e.g., traffic, errors, page load time, popular sections, etc.) of our online services;
  • remember you, for your convenience, when you visit our online services
  • help customize your experience;
  • to market to you through targeted advertising; and
  • for other purposes described in the section of this privacy statement titled, “How we use the information we collect.”

For example, we may use certain technologies to determine whether you have opened an e-mail or selected a link contained in an e-mail, how you use the pages and content in our websites, or whether you have selected a Los Ruizenores’ online advertisement.

Both we and others (such as our advertising networks) may use these technologies to collect information about your online activities, over time and across third-party websites and devices, and when using our online services to further personalize your experience with us.

Use the options in your web browser if you do not wish to receive a cookie or if you wish to set your browser to notify you when you receive a cookie. Select the “Help” section of your browser to learn how to change your cookie preferences. If you disable all cookies, you may not be able to take advantage of all the features available on a website.

Some newer web browsers may have a “Do Not Track” preference that transmits a “Do Not Track” header to the websites you visit with information indicating that you do not want your activity to be tracked. Los Ruizenores does not currently take actions to respond to Do Not Track signals because a uniform technological standard has not yet been developed. We continue to review new technologies and may adopt a standard once one is created.

Where video is available on our online services, we may target and track the videos you view. You consent to our tracking of your video viewing through online services or third-party social media for up to two years, or as otherwise permitted by applicable law, or until you withdraw your consent.

Targeted advertising

When you use our online services, we (and our vendors who provide services to us) may collect information about your activities so that we can provide you with advertising tailored to your interests.

Because we take part in advertising (“ad”) networks, you may see certain ads on other websites. Ad networks allow us to target the information we send you based on your interests, other information related to you, and contextual means. These ad networks track your online activities over time by collecting information through use of cookies, web beacons, and web-server logs. The ad networks use this information to show you advertisements that may be of particular interest to you. The ad networks we take part in may collect information about your visits to websites that also take part in the relevant ad network, such as the pages or advertisements you view and how you use the websites. We use this information, both on our online services and on third-party websites that take part in the ad networks, to provide you with advertising tailored to you, and to help us assess how effective our marketing is.

6. Links to Other Websites and Social Media

Our online services may offer links to websites that are not run by us but by third parties. If you visit one of these linked websites, you should read the website’s privacy policy, terms and conditions, and their other policies. We are not responsible for the policies and practices of third parties. Any information you give to those organizations is dealt with under their privacy policy, terms and conditions, and other policies.

We may also have providers of other apps, tools, widgets and plug-ins on our online services, such as Facebook “Like” buttons, which may also use automated methods to collect information about how you use these features. These organizations may use your information in line with their own policies.

7. Information Security

We are committed to taking appropriate measures designed to keep your personal information secure. Our technical, organizational and physical procedures are designed to protect personal information from accidental, unlawful or unauthorized loss, access, disclosure, use, alteration, or destruction. While we make efforts to protect our information systems, no website, mobile application, computer system, or transmission of information over the internet or any other public network can be guaranteed to be 100% secure.

8. Retention

We keep your information for the length of time needed to carry out the purposes outlined in this privacy statement and to adhere to our policies on keeping records (unless a longer period is needed by law). Our records policies reflect applicable laws. We will retain and use your information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your information to comply with applicable tax/revenue laws), resolve disputes, enforce our agreements, and as otherwise described in this statement.

9. Changes To Our Privacy Statement

This privacy statement is in effect as of the date noted at the top of the statement.  We may change this privacy statement from time to time.  If we do, we will post the revised version here and change the “last updated date” (the date it applies from) at the top of the statement.  You should check here regularly for the most up-to-date version of the statement.

10. How To Contact Us

You can contact us at any time about Los Ruizenores’ privacy practices at our Offices. Our Offices can assist with queries or information. Contact information for our Offices can be found below.

13566 Glenoaks Blvd.
Sylmar, Ca 91342, USA
info@ruizenores.com
+1 (818) 581 – 8524

Additional Notice for California Consumers

This part of our Privacy Statement applies to consumers who reside in the State of California.

1. Personal information we collect about California consumers

We describe the personal information we have collected about California consumers in the twelve (12) months preceding the “Last Updated” date of this Privacy Statement in the part titled, “Information we collect.” The information we have obtained includes the following:

  • Identifiers such as name, postal and email addresses, internet protocol (IP) address, social media handles, username, password and other contact information used to register and access Los Ruizenores’ products and services, log-in to Wi-Fi, enter one of our competitions, or contact us by phone or through our online services. The following categories of personal information described in California Civil Code § 1798.80(e): (1) the personal information listed in the preceding bullet point as “identifiers,” (2) signatures, (3) telephone number, (4) payment information (including payment card details or online payment services number and invoicing address) and financial information (such as bank account numbers), (5) physical characteristics or description, and (6) the other information that identifies, relates to, describes, or is capable of being associated with, a particular individual that we describe in “Information we collect.”
  • Commercial information, including (1) records of products or services purchased or received from Los Ruizenores, (2) username, password, or other account information used to obtain access to Los Ruizenores’ online services; (3) information on actions taken on Los Ruizenores’ websites or mobile apps, which may include information about Los Ruizenores’ products or services considered and the times you visit our websites or use our mobile apps, and (4) information about consumer preferences and behavior that we collect on our websites and mobile apps or purchase from third parties in order to target consumers for digital advertisements or to personalize content we deliver on our websites and mobile apps.
  • Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer’s interaction with an Internet Web site, application, or advertisement, as well as the information listed above in the section titled “Information we Collect:”
    • computer or mobile-device operating system and browser type;
    • type of mobile device and its settings;
    • unique device identifier (UDID) or mobile equipment identifier (MEID) for your mobile device;
    • device and component serial numbers;
    • advertising identifiers (for example, IDFAs and IFAs) or similar identifiers;
    • referring website (a site that has led you to ours) or application;
    • online activity on other websites, applications or social media; and
    • activity related to how you use our online services, such as the pages you visit on our sites or in our mobile apps.
  • Geolocation data.
  • Characteristics of protected classifications under California or federal law, such as demographic information like age or gender.
  • Audio information from calls placed with customer service centers which may be recorded, and electronic information in the form of Internet or other electronic network activity information as described above.  When you visit our restaurants, we may also capture video information via CCTV cameras that help us monitor restaurant safety.
  • Inferences drawn from (1) the information we collect when you visit our websites, use our apps, interact with our official social media pages, or otherwise interact with us; (2) information we collect, including through third-party suppliers, regarding content and other data posted on the Internet (such as public locations on the Internet), and (3) information about consumer preferences and behavior that we collect on our websites and mobile apps or purchase from third parties in order to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, or aptitudes.

We collect this personal information directly from you when you provide information to us, for example, when registering for or using our online services, logging into Wi-Fi, using our in-restaurant digital channels, entering one of our competitions, or contacting us; from your computer system or mobile device when you use our online services, visit our restaurants, or use in-restaurant technologies; from other companies and organizations, such as our advertising agency partners, social media networks, data brokers, payment processors, and other providers; and from publicly available sources. For more information, please review “Information we collect.”

2. Use of personal information

We use the personal information we collect about California consumers for the business purposes disclosed within our Privacy Statement. For more information, please review “How We Use the Information We Collect.”

The business purposes for which we may use personal information about California consumers include:

  • Audits and reporting relating to particular transactions and interactions, including online interactions, you may have with us or others on our behalf;
  • Detecting and protecting against security incidents, and malicious, deceptive, fraudulent or illegal activity, and prosecuting the same;
  • Debugging to identify and repair errors in our systems;
  • Short-term, transient use including contextual customization of ads;
  • Providing services on our behalf or on behalf of another, including maintaining or servicing accounts, providing customer service, fulfilling transactions, verifying identity information, processing payments, and other services. This includes:
    • Conducting internal research to develop and demonstrate technology; and
    • Conducting activity to verify, enhance, and maintain the quality or safety of services or devices which we may own, control, or provide.

We may also use the information we collect for our own or our service providers’ other operational purposes, purposes for which we provide you additional notice, purposes disclosed elsewhere in this Privacy Statement, or for purposes compatible with the context in which the personal information was collected.

3. Disclosures of personal information

As is common practice among businesses that operate Internet websites and mobile apps, within the past 12 months, we may have shared certain identifiers such as email addresses and pseudonymized identifiers, information about the use of our websites and apps, and inferences drawn about you to our social media, advertising, and analytics partners. Under certain state laws, this may be considered to be a sale of personal information for consideration. We do not disclose personal information of individuals we know to be under the age of 16 to other businesses or third parties for consideration.

We have disclosed personal information in all or substantially all of the categories identified in this Additional Notice for California Consumers to members of the Los Ruizenores’ Family, vendors who provide services to us, in connection with a sale or transfer of all or part of our business, and as otherwise provided in “How we share the information we collect” and “How do you share personal information?”

4. Your California privacy rights

If you are a California resident, you have the following rights.  We will honor requests received to the extent required by applicable law and within the time provided by law.

a. Right to Access, Right to Know, and Right to Deletion

  • Right to Access and Right to Know regarding Personal Information.  You have the right to request that we disclose the following to you, in each case in the twelve-month period preceding your request:
    • the categories of Personal Information we have collected about you;
    • the categories of sources from which the Personal Information is collected;
    • our business or commercial purpose for collecting or selling Personal Information; 
    • the categories of third parties with whom we share Personal Information; and
    • the specific pieces of information we have collected about you. 
    • the categories of personal information about you, if any, that we have disclosed for monetary or other valuable consideration and the categories of third parties to which we have disclosed the information, by category or categories of personal information for each third party to which we disclosed the personal information; and
    • the categories of personal information about you that we disclosed for a business purpose.
  • Right to Deletion of Personal Information.  You have the right to request that we delete Personal Information about you that we have collected from you.

For requests made in connection with the Right of Access, Right to Know, and/or Right of Deletion, please note:

  • as required under applicable law, we must take steps to verify your request before we can provide personal information to you, delete personal information, or otherwise process your request.  To verify your request, you must provide your name, email address, and state of residence, and you may also have the option to provide you phone number.  If we believe we need further information to verify your request as required by law, we may ask you to provide additional information to us.
  • we will process your request within 45 days after receipt of a verifiable request, unless
    we notify you that we require additional time to respond, in which case we will respond within such additional period of time required by law.  If your request involves us providing personal information to you, we may deliver the personal information to you by mail.

b.  Right to Opt Out. You have the right to opt out of the disclosure of personal information about you for consideration. Contact us so you may submit an online request to opt-out. To opt-out of collection of information by analytics, advertising, and social media partners, you may also contact us to submit an online request.

c.  Right to Non-Discrimination.  We may not discriminate against you because of your  exercise of any of the foregoing privacy rights, or any other rights under the California Consumer Privacy Act, including by:

  • Denying you goods or services;
  • Charging different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties;
  • Providing you a different level or quality of goods or services; or
  • Suggesting that you will receive a different price or rate for goods or services or a different level or quality of goods or services.

We may, however, charge different prices or rates, or provide a different level or quality of goods or services, if that difference is reasonably related to the value provided to Los Ruizenores by your personal information.

5. Requests to exercise your rights

You may request to exercise these rights by:

  • Calling us toll-free at 888-511-9903.

As required or permitted under applicable law, please note that we may take steps to verify your identity before granting you access to information or acting on your request to exercise your rights. We may limit our response to your exercise of the above rights as permitted under applicable law.

6. Agent Authorization

You may designate an authorized agent to request any of the above rights on your behalf. You may make such a designation by providing the agent with written permission, signed by you, to act on your behalf.  Your agent may contact us as set forth below in “How to Contact Los Ruizenores” to make a request on your behalf.  Even if you choose to use an agent, as permitted by law, we may require verification of the agent’s authorization to act on your behalf, require you to confirm you have authorized the agent to act on your behalf, or require you to verify your own identity.

7. Disability Access

If you are a user with a disability, or an individual assisting a user with a disability, and have difficulty accessing or navigating our digital channels – including this Privacy Statement – please contact us at info@ruizenores. You can also review our Accessibility Statement.

Do Not Track

Please note that our Web sites are not designed to respond to “do not track” requests from Web browsers.

How to Contact Los Ruizenores

If you have privacy questions specific to Los Ruizenores, you can reach us at:

13566 Glenoaks Blvd.
Sylmar, Ca 91342, USA
info@ruizenores.com
+1 (818) 581 – 8524